What’s uppppp everyone,

2021 is a new year for all of us. And here at MODL Outdoors, this is the year where s*** gets real. Seriously, we can feel the momentum from the past three years culminating at this moment. This is when this small, scrappy movement turns into a legit, community-driven player in the outdoor space 🙃

So what’s in store for this year?

Glad you asked! We’ll take this item by item:

The brand comes to life. Ohhh yeah. The soul is really coming to life this year. We’re going to be building out the brand and sharing ideas for getting more out of life. We will also work with Climate Neutral to become carbon neutral certified :)

New colors.  Ohhhhh yeah, we have some dope new colors rolling out this year. Some will be groovy, some will be icey, and some just might help you find your new best friend (#conversationstarter). The party begins just in a couple months when we release our favorite color yet… 

New updates. We spend hours every week talking with our customers and it’s clear we’re onto something here, but MODL could be even more frictionless. We have a new Go MOD coming out this month that will use a bite-valve and cover to make it extra leak-proof and sanitary. We’re also working on a more reliable seal for the caps that we plan to release later this year.

New accessories. We’re cookin’ up some new ways to fit MODL into your life even better. These will be simple additions to the MODL ecosystem that make hydrating on any adventure even easier. We’ll give a hint on one of the pieces we’re working on… what rhymes with sting and can be used for a broken arm?

Entering retail. Be on the lookout for MODL landing on shelves near you! We have some retail seeds planted and are hoping to make it into stores this year.

The team expands. We are in the final stages of bringing on a new team member. This person has changed the game in hydration once before and he’s looking to do it again with MODL. We’ll announce it as soon as everything becomes official!

We could keep going butttt gotta keep some things a surprise for you guys :) And, this whole adventure is open-ended and driven by you all anyway! So feel free to schedule a call with us here - we’d love to hear any and all ideas for where you think we should go from here, and we’d love to connect :) 

That’s all for now folks - cheers to all the adventures to come in 2021!

- Barak, Zack & Justin

January 14, 2021 — Barak Zitron

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