Often, we like to tout MODL as a sustainable product. As a company, we strive to remain lean, cut emissions where we can, offset them where we can’t, and we believe these will be standard practices in the future. Reducing and offsetting though, only goes so far - at MODL, we believe there is a better system entirely for more sustainable products, one that will still require reducing and offsetting, but sets the stage for a step-change in the sustainability of consumer hard-goods.
We're members of 1% for the Planet and Climate Neutral Certified, but offsetting isn't enough.
So what makes MODL, the product, sustainable by design and how do these principles lead to more conscious design on the whole?
The first principle that makes MODL sustainable by design is modular design. Hence the name “MODL” (modular + bottle), modular design is at the core of what makes MODL, MODL. The first benefit of modular design is multi-functionality. When we set out, we wanted to create a system for water that could do more, all while saving you weight, space, and money. In pursuing this goal, we created one system that replaces multiple products all at the swap of a cap. Yes, this is great for the adventurer - they can do more with less, but it is also a win for the environment.
Doing more with less means less product waste, less packaging, and importantly, easy repairability. Right now, large hydration companies bet on their products breaking so that customers have to come back to buy entire new products to replace them. In contrast, if a modular system breaks, you just need to replace the broken piece - less product is thrown away, less product is needed to fix the situation. A double-win for the environment.
With just a MODL and MODs, you can replace hydration packs, water filters, camping showers, and all the waste that comes with them.
The second important piece of sustainability in MODL lies in materials. MODL is primarily composed of silicone - an extremely durable, inert, and recyclable material that is safe for human health, and the planet’s health. Unlike plastic, when silicone breaks down, the materials are completely non-toxic to the environment. Following silicone, stainless steel is the next main material in MODL. Extremely strong and recyclable, the stainless steel threads on MODL are medical-grade and built to last. Finally, the caps on MODL are made of plastic polypropylene. Though polypropylene (or “PP” as the industry knows it) is certainly the least sustainable component of MODL, it is only used for our caps and we look forward to transitioning to recycled PP as food-grade options become commercially viable.
Silicone is flexible, super durable and made from sand.
So to recap, not only does MODL reduce the variety of products needed, the materials are non-toxic, built to last, and when they do break, you don’t need to throw away or replace nearly as much material.
When you add all this together, it becomes clear how MODL’s features compound on one another to create a more sustainable product. What’s exciting is the benefits of these principles stretch far beyond sustainability and set the stage for a more inclusive product.
Due to its multi-functionality and customizability, MODL makes fewer assumptions about the user - it lets adventurers of all kinds craft the gear that suits their physical and cultural needs. As we grow to recognize the uniqueness of every individual, MODL celebrates this truth and aims to help everyone chart their own path.
In all, MODL’s modular design, materials, and philosophy show MODL strives to be more in-tune with the humans that use it and the environment they explore.
Stay curious, stay adventurous, stay in tune.